The Growth Memo — Daniel Kosmala

A weekly newsletter by Daniel Kosmala

The Growth Memo Where clarity turns into momentum

Every week, I break down one growth strategy that's actually working for membership businesses right now — no theory, no fluff, just the patterns I see coaching hundreds of memberships and the moves that are driving real results.

One actionable growth strategy

Not a roundup of tips. One specific play you can implement the same week — tested across real membership businesses.

Real numbers, real context

Retention rates, conversion benchmarks, churn patterns, and launch results from actual memberships — not hypothetical examples.

The coaching perspective

Patterns I see across hundreds of coaching engagements — the mistakes that keep memberships stuck and the moves that break through.

New Better Days episodes

Be the first to know when a new podcast conversation drops, plus the context behind why I chose that guest and topic.

Daniel Kosmala speaking at a live event

Who's writing this

Daniel Kosmala

Head of Coaching & Customer Growth at Uscreen

I lead the coaching team at Uscreen, where I work one-on-one with membership businesses to diagnose and solve the growth problems that keep them stuck — from retention and conversion to campaign strategy and audience development.

Before this, I ran marketing for a membership business myself — managing everything from paid acquisition and email to content production. That hands-on experience, combined with 15+ years in marketing and 7 years coaching hundreds of Uscreen customers, gives me a pattern library for what actually drives membership growth that most people in the space simply don't have.

The Growth Memo is where I distill those patterns into something you can use — one strategy per week, drawn from real coaching engagements, real numbers, and real results.

1,000+ Coaching conversations
15+ Years in marketing
7 Years at Uscreen
  • Retention strategy
  • Membership pricing
  • Content that converts
  • Launch playbooks
  • Churn reduction
  • Email sequences
  • Audience growth
  • Trial optimization
  • Community building
  • Instagram for memberships